Nov 20th, 2008 · Advertising campaigns must adjust to the fact that people are more cautious about spending money right now. Romi Mahajan, chief marketing officer for the digital ad agency Ascentium, discusses how companies are revamping their strategies.
Nov 18th, 2008 · For decades, tobacco companies advertised on TV, radio, billboards and magazine pages. When the 1998 tobacco settlement put an end to that, they began targeting smokers online and in person. Now the industry spends twice as much on marketing as it did 10 years ago.
Nov 16th, 2008 · Liane Hansen speaks with Natalie Zmuda, retail reporter for the trade publication, Advertising Age, about how retailers are changing their advertising and marketing strategies this holiday season while the economic downturn is making shoppers more fearful about their finances.
Oct 31st, 2008 · The Screen Actors Guild is attempting to distribute $25 million in unclaimed residuals. It's launched an advertising campaign called "Get Your Money." Some 66,000 people are entitled to unclaimed residuals from past performances.
Oct 9th, 2008 · Last week alone, Barack Obama outspent John McCain by about $6 million in television advertising. Jonathan Martin of Politico offers his insight on how the candidates are spending their money and time in the last days of the campaign.
Oct 9th, 2008 · Democratic Sen. Barack Obama is outspending GOP rival Sen. John McCain 20-to-1 on TV advertising in the battleground state of Indiana. Obama's TV spending is also far ahead of McCain's in North Carolina and Missouri, where polls show Obama is gaining ground.
Oct 3rd, 2008 · Republican presidential candidate John McCain apparently has conceded Michigan to Democrat Barack Obama. The McCain campaign confirmed Thursday that it pulling staff and advertising out of Michigan. Those resources are being diverted to states that are more winnable for Republicans.
Sep 22nd, 2008 · Product integration, writing paid ads into the body of a scripted show, is the latest big push in television advertising. Advertisers and script writers have had to work together to make it work.