Nov 16th, 2008 · Liane Hansen speaks with Natalie Zmuda, retail reporter for the trade publication, Advertising Age, about how retailers are changing their advertising and marketing strategies this holiday season while the economic downturn is making shoppers more fearful about their finances.
May 16th, 2008 · You would think that technology like TiVo would make it easy for people to skip commercials to get back to the programming they love. A study by Advertising Age suggests otherwise.
May 30th, 2007 · Matt Creamer, a writer for Advertising Age, gave himself a sort of new media challenge. He switched off his television all last week and hit the Web in search of his TV fix, relying solely on technology like his laptop, cellphone, and iPod to watch video content.
May 30th, 2007 · Matt Creamer, a writer for Advertising Age, gave himself a sort of new media challenge. He switched off his television all last week and hit the Web in search of his TV fix, relying solely on technology like his laptop, cellphone, and iPod to watch video content.
Jun 11th, 2005 · Even after GM announced plans for major layoffs this week, television ads featuring upbeat employees continued to run. Jonah Bloom executive editor of the magazine Advertising Age, says the marketing campaign seems poorly timed.