May 2nd, 2006 · Cornell University is a prestigious Ivy League institution with rigorous admission standards. Even so, some students would like a little more prestige and even higher standards. There's evidence that by switching logos and doing a little re-branding, the school might just be reaching those goals.
Jan 19th, 2006 · A conservative alumni group is offering to pay students at the University of California-Los Angeles to monitor professors who have been branded as left-wing radicals. Faculty at UCLA are alarmed over what some are calling a campus witchhunt.
Jan 18th, 2006 · An investigation by the Bush administration has found that North Korea's government officially sanctions criminal products such as counterfeit American currency, narcotics and counterfeit cigarette brands. The administration is divided over how to use this information.
Jan 17th, 2006 · Commentator John Ridley explains his take on some American automakers' decision to forgo traditional car names -- like the Deville -- in favor of the alpha-numeric scheme preferred by brands like Lexus and Mercedes-Benz.
Jan 11th, 2006 · A few consultants are getting paid big money to help governments around the world "brand" their countries, to create an image that makes them more attractive to tourists and businesses.
Dec 15th, 2005 · Illinois Court Throws Out Tobacco Verdict The Illinois Supreme Court overturns a $10.1 billion verdict against Philip Morris USA. Plaintiffs in the class-action case claim the tobacco giant defrauded them by suggesting in its advertising that "low-tar" cigarettes were less hazardous than higher-tar brands.
Nov 26th, 2005 · Organic foods are mainstream... an established and fast-growing sector of the food business. But synthetic substances are creeping into food that is branded "organic," and the issue has split growers.
Nov 25th, 2005 · Starbucks, Pottery Barn and other retailers have been releasing mood and holiday-themed compilation CDs. Musician and writer David Was explains why releasing records this way proves almost risk-free, and he muses on how matching tunes with commercial brands is changing our collective taste in music.