Jul 5th, 2008 · Many businesses are using the economic crunch as a marketing tool. But will people spend money if you keep reminding them how tight things are? Seth Stevenson, ad critic for the online magazine Slate, talks with NPR's Linda Wertheimer about what we're watching and what it means. According to Stevenson, ads are adjusting to the mood of consumers.
Oct 11th, 2006 · A controversial new commercial for Chevy pickup trucks uses historical footage of icons like Rosa Parks and Richard Nixon, alongside images from Hurricane Katrina and the Sept. 11 World Trade Center attack. Slate critic Seth Stevenson tries to understand Chevy's message.
Aug 16th, 2006 · Hummer is taking on a new marketing approach with the release of its smaller and more affordable H-3 model in hopes of broadening its appeal. Slate ad critic Seth Stevenson offers a review of the ad campaign.
Apr 26th, 2006 · Slate contributor Seth Stevenson grades the new ad campaign from Dunkin' Donuts which promotes a world fueled by Dunkin' Donuts coffee.
Feb 1st, 2006 · Slate contributor Seth Stevenson reviews the new television commercial for the Ford Focus. It features iPods prominently, although the car itself offers no integrated support for the devices.
Jan 25th, 2006 · Slate's Ad Report Card: Theraflu Sickness January 25, 2006 · Slate contributor Seth Stevenson reviews the new commercials promoting the flu and cold medication Theraflu. The campaign depicts sick people as disfigured monsters transformed back into regular humans with a single dose of Theraflu Thin Strips.
Jan 18th, 2006 · Slate's Ad Report Card: We Want Your Blood January 18, 2006 · Slate contributor Seth Stevenson reviews the new -- and very unusual -- public service announcement from the American Red Cross promoting blood donation.
Jan 4th, 2006 · Slate columnist Seth Stevenson reviews the new television ad campaign for the luxury car company Jaguar. The TV spots feature well-dressed, "gorgeous" people in exotic locations -- and just a hint of elitism that targets middle-aged men looking to attract younger women.