Oct 15th, 2008 · Adlai Stevenson, who tried to "talk sense to the American people," was an old-fashioned intellectual who believed in long speeches and the power of words. But in 1952, Stevenson faced Dwight Eisenhower on a new battleground — television — and lost.
Jul 5th, 2008 · Many businesses are using the economic crunch as a marketing tool. But will people spend money if you keep reminding them how tight things are? Seth Stevenson, ad critic for the online magazine Slate, talks with NPR's Linda Wertheimer about what we're watching and what it means. According to Stevenson, ads are adjusting to the mood of consumers.
Dec 28th, 2005 · Slate contributor Seth Stevenson dissects a new Gap ad the company developed to explain upcoming store renovations in certain cities. Stevenson says the company missed an opportunity to poke fun at its image troubles by using a big-budget, well-directed ad.
Nov 27th, 2005 · Myself & The Other Fellow is a new biography of Robert Louis Stevenson. His works are well known, but the author's own story may surprise readers. Biographer Claire Harman finds a complex, brilliant and troubled man.
Apr 13th, 2005 · Slate advertising critic Seth Stevenson gives his assessment of the new Samsonite luggage ad, featuring a globe-trotting four-wheeled suitcase bouncing from destination to destination to the beat of a catchy samba tune. Stevenson says the effectiveness of the ad lies in its focus on product.